By: Dr. Sanchita Ghatak ( Associate Editor-ICN Group ) LUCKNOW: Courses in Business Management are modern era’s magic wand, which are supposed to transform any aspiring young person into a management wizard. One of the major fields of specialization, which every ambitious management student wants to opt for, is sales and marketing. Management gurus teach these young abecedarians many fancy concepts on strategies of marketing: What products to be sold; at what price; in which place and; how to promote them? Another important marketing concept that management gurus love to lecture on is, “Sales Pitch”. Sales Pitch can, in one sentence, be…
Read MoreA Marketing Miracle? Take Your Pick!
