Category: BUSINESS

What is a Logistics Cycle

ICN WORLD

By : Tejeshwar Singh Rana, Chief Officer-Merchant Navy & Associate Editor-ICN What is a logistics cycle? We know that logistics is all about the efficient coordination of activities involved in the procurement and redistribution of goods and materials. Logistics mainly comprises of but is not limited to procuring goods or materials, storing them, and redistributing to customers. Trading activities of most business organizations across the world go through the logistics cycle. It may include various other ancillary activities such as transporting, packaging, packing, labelling, etc., to name a few. Manufacturers,…

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A Marketing Miracle? Take Your Pick!

ICN WORLD

By: Dr. Sanchita Ghatak ( Associate Editor-ICN Group ) LUCKNOW: Courses in Business Management are modern era’s magic wand, which are supposed to transform any aspiring young person into a management wizard.  One of the major fields of specialization, which every ambitious management student wants to opt for, is sales and marketing. Management gurus teach these young abecedarians many fancy concepts on strategies of marketing: What products to be sold; at what price; in which place and; how to promote them? Another important marketing concept that management gurus love to lecture on is, “Sales Pitch”. Sales Pitch can, in one sentence, be…

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SIKKIM PROMOTES AND STRENGTHENS SELF HELP GROUPS FOR WOMEN

ICN WORLD

By:Cherrila Wangchuk Bhutia (Bureau Chief-ICN Sikkim) GANGTOK:Self Help Groups have been making their mark across the nation and Sikkim has been no exception towards the movement that has created thousands of jobs for women, giving them the opportunity to earn their living and ultimately gaining independence both in the domestic and professional front. Studies done in sikkim has found that after getting enrolled into the SHG’s, women have found emotional, social, and psychological contention within themselves. They have found a place in society and no longer depend on the men…

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